What Is This Thing?

A collective of journalists, copywriters, developers, designers, and founders. We use our well-earned cynicism and insights to strip away bloated marketing and development to get you the results you want.

We bring to life your business strategy. We write copy. We make things sell. And in an industry drunk on its own hype and generative AI, maybe doing what you actually want us to do is the most subversive act of all.