What Is This Thing?
A collective of journalists, copywriters, developers, designers, and founders. We use our well-earned cynicism and insights to strip away bloated marketing and development to get you the results you want.
We bring to life your business strategy. We write copy. We make things sell. And in an industry drunk on its own hype and generative AI, maybe doing what you actually want us to do is the most subversive act of all.
About
Evan Kelly
Founder
Business Horse is a strategy-first content agency for European deep tech companies. I lead every engagement personally -- strategy, creative direction, production oversight, and client communication. No account managers. No handoffs. No junior staff learning on your budget.
Behind the scenes, I work with a tight production team of specialist contractors across video editing, graphic and web design, and audio production. The model is deliberate: senior-level strategy from me, best-in-class execution from people I have worked with for years. It keeps overheads low, quality high, and means you are never paying for a bloated agency structure.
We have worked with companies in quantum computing, private equity fintech, AI, and cybersecurity across Europe. The common thread is complex products, technical buyers, and stories that are not being told well enough.
Risk Management
We become your marketing department. One senior strategist who owns your marketing function end-to-end.
Video Content
2-3 polished, strategy-first videos per month. The kind that won our client two new enterprise partnerships.
SEO
Blog, YouTube, Website. Full-funnel SEO and GEO across every channel, built to compound over time.
PR Outreach
Our team are former journalists. We know what editors want because we used to be them.
Social Media & Content Strategy
We built one client's socials from zero to 600k+ views in a month. We know what we're doing.
What We Do
(Not what the last agency told you they'd do, then didn't.)